ppc

ppc · 18. April 2025
While clicks have traditionally been the primary metric for success in PPC campaigns, the focus has now shifted to engagement. Advertisers are increasingly looking at how users interact with ads beyond just clicking them. For example, do users engage with the ad content, share it, or comment on it? SEO services, including those provided by a PPC company in Kolkata, are focusing on building ads that encourage deeper interactions with potential customers.